The first person I tapped for help was the social media marketer at work. I knew Instagram was going to be critical for building up the gr8nola brand, but I had no idea where to start. When you're starting a side hustle, you're going to have to wear every single hat. Leverage a friendly coworker's domain expertise. Even if your company doesn't provide educational reimbursements, you can find plenty of online courses that are affordable or even free. Not sure where to start? Pick up a few business books or enroll in an online course. Added bonus: Many of them became my first (and repeat) customers!
I had to branch out, and leveraging my coworkers was the fastest way to get third-party validation for the product. When I was formulating my initial gr8nola flavors for launch, I got tons of positive feedback from my family and friends, but I knew they were naturally biased and had similar tastes as me. Make sure to get as much feedback as possible prior to launching your idea, and take advantage of the network you have at your day job. Get customer feedback from your coworkers. For those of you looking to transition your side gig into your full-time career, here are my best tips for not just managing - but actually leveraging - your 9-5 to get that side hustle off of the ground. While many people see a full-time job as an obstacle to starting a side business, I took advantage of the resources, tools and my network to make sure I was positioned to succeed before taking the leap.
Related: 10 Side Hustles Ideal for Making Some Spare Cash In the Evenings Compassionate Eye Foundation | Hero Images | Getty Images When I decided to launch my healthy granola business gr8nola, I was working full-time at Intuit, managing a team of five and had a three-hour commute. Between managing your day job to carving out the time to work on your idea, it can feel like a constant uphill battle. Jump-starting your side hustle is no easy task.
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